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Director of Brand Marketing

Location
Austin, Texas
Job Type
Permanent
Posted
3 Sep 2022
ABOUT REMOVERY:

Join us in our journey of normalizing tattoo removal around the world! Removery is an innovative, collaborative laser tattoo removal company. We take pride in our mission to make a real difference in people's lives by supporting them as they embrace change through their tattoo removal journey. Our vision is to remain professional, genuine and approachable. Removery's working environment is driven by a clinically proven, human-oriented, removal process that achieves results! Our teams feel privileged to play a role in empowering our clients to be who they want to be. As such, Removery team members live by the values of Trust, Passion, Purpose, Focus and Effectiveness. Studio teams are highly trained and passionate about what they do. We strive to make it easy for those with unwanted tattoos to remove them - in the most accessible locations, with the best technology, in safe and comfortable environments and with studio teams who will support them throughout their journey.

Removery was formed in 2019 through a merge of the four leading tattoo removal brands in North America. The underlying businesses have operated a combination of 20+ years and have performed more than 600,000 treatments, enabling us to offer clients an unrivaled treatment experience. Based in Austin, TX, Removery is the only scaled, pure play provider of laser tattoo removal services in the world. We use best in class technology utilizing the innovative PicoWay laser equipment to remove tattoos safely and effectively. The foundation is in place to build a network of 400+ locations across the US, Canada, and Australia over the next 5 years.

POSITION OVERVIEW:

We are on the hunt for a multifaceted, highly organized Senior Brand Manager to lead our global content strategy, ensuring the brand voice is coming through in the most meaningful and impactful way at every touchpoint.

Candidates must be based in the Austin area.

Key Responsibilities:

Develop a deep understanding of the needs, preferences and expectations of our audience, as well as our business goals, to support the design of an effective content strategy
Manage the complete content and PR strategy, including design, content, video, and social media strategy Build, implement and manage the overall content marketing strategy across digital and physical channels, collaborating with the marketing team and supporting agency partners
Determine and measure content marketing ROI and KPIs, ensuring all digital customer journeys are supported by appropriate, impactful and relevant content
Research competition, investigate benchmarks and identify opportunities for improvement for the overall content and website strategy
Works with Engineering to improve website content and UI/UX, including improvement of features, discoverability and brand cohesion

Skills & Qualifications:

You've done this before- 4+ years' experience in brand marketing roles with 1-2 years' experience managing a brand-focused team
Ability to manage content development along with strategic direction at every phase of the marketing lifecycle
Familiarity with key metrics to develop test plans, establish benchmarks and measure performance in content marketing channels
Thrive in a high-growth environment with constant change as your companion

Removery is proud to offer a competitive salary based upon experience, in tandem with a competitive benefits package including:

Medical, Dental, Vision, STD and LTD
$50,000 group life insurance at no cost to you! Plus the option to purchase more
Paid sick and vacation plus 8 paid holidays
Team member referral bonus program
Collaborative work environment

Removery is an equal opportunity workplace.
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Details

  • Job Reference: 703030418-2
  • Date Posted: 3 September 2022
  • Recruiter: REMOVERY LLC
  • Location: Austin, Texas
  • Salary: On Application
  • Sector: Sales & Marketing
  • Job Type: Permanent