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Sales and Campaign Coordinator - Sign On Bonus

ALLENTOWN, Pennsylvania
Job Type
1 Sep 2022

Do you have an interest in marketing strategy and possess strong organizational skills? This position is a key member of our sales team, working with Lamar account executives and customers to build innovative outdoor advertising campaigns that deliver results. Our Lamar office in Allentown, PA is now hiring a new sales team member to help us bring effective outdoor advertising campaigns to life for brands in Allentown, Pennsylvania, and the surrounding areas.

The purpose of the Sales & Campaign Coordinator is to perform all sales administrative functions occurring both before and after the contract phase of the sales cycle. This includes: prospecting new customer leads for the sales team, preparing sales presentations and proposals, and coordinating the execution of advertising campaigns sold by the sales team. In addition, there may be other tasks assigned by Account Executives, the Sales Manager, and/or General Manager.

Who we are:

Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world. With over 351,000 displays across the United States and Canada Lamar is dedicated to helping both local businesses and national brands reach broad audiences every day.

We provide ad space through:

  • Billboards
  • Interstate logos
  • Handpainted murals
  • Transportation and airports
  • The largest network of digital billboards in the United States

We live by the Golden Rule, and we operate with honesty and integrity in every aspect of our business. We are open with our employees, transparent with our customers, and loyal to the communities in which we serve. While Lamar is a large company, each office has its own culture and family atmosphere, making employees feel connected both locally and nationally.

We are committed to sustainable and environmentally friendly business practices and use a number of innovative strategies to reduce our environmental impact. We are actively working to reduce our annual greenhouse gas emissions and are projecting a 70% decrease by 2026 as a result of our efforts.

Want to hear more about Lamar? Check out these videos:

  • About Us
  • Our Relationships
  • Giving Back Program

What can you expect from us?

  • $19.50 - $21.75 / hour + a sign-on bonus that will be paid 90 days from the hire date!
  • A Monday-Friday work schedule with paid holidays
  • Multiple medical plan options
  • Dental and vision insurance
  • 120 hours of paid time off (PTO) that increases with tenure
  • 401(k) plan with company contributions for participation
  • Wellness program incentives such as medical plan premium holidays and HSA contributions
  • Ongoing professional development and internal leadership programs to maximize your career potential
  • Advancement opportunities to Account Executive and Sales Management roles

What we're looking for in YOU:

  • Ability to enter and compile data with demonstrated focus and attention to detail
  • Ability to exhibit effective time management and self-organization
  • Strong sense of creativity and innovative thinking
  • Knowledge of common public relations practices
  • Ability to perform effectively under fluctuating workloads
  • Ability to work independently and act on own initiative
  • Motivation to learn new technology and systems
  • Ability to communicate professionally both verbally and in writing
  • Enthusiasm about working alongside a professional sales team
  • Proficiency in Microsoft Office
  • Confidence and comfort in using the English language 
  • Willingness to align with our values of inclusivity and effectively communicate with people of various social, cultural, economic, and educational backgrounds

A day in the life:

Prior to Contract Phase:

  • Prospecting new customer leads for the sales team
  • Preparing sales presentations and proposals
  • Providing accurate product, promotion, and pricing information by clarifying customer requests
  • Coordinating and entering requests for charting (our billboard inventory management!)
  • Coordinating and entering requests for conceptual (sample) art for the sales team
  • Maintaining customer database by inputting customer profiles and updates
  • Tracking sales expenses by consolidating, analyzing, and summarizing expenses and submitting them for reimbursement
  • Participating in educational opportunities to maintain and grow your skills!

After Contract:

  • Coordinating and monitoring the ongoing activities related to advertising campaigns to ensure seamless campaign execution while delivering excellent customer service
  • Informing Account Executives and customers about the current status of advertising campaigns
  • Coordinating the campaign progress and delivering the ad installation and proof of performance information to our customers
  • Obtaining approval from the client on artwork
  • Coordinating and communicating ad locations in to be determined situations
  • Resolving problems during the campaign by investigating, identifying solutions, and notifying the sales team, managers, and customers

Education and experience:

  • Bachelor's degree preferred
  • 2 years of related experience, preferably in sales, marketing, or administrative roles
  • Experience in data management and Gmail preferred
  • Or an equivalent combination of education and experience

Physical demands and work environment:

  • The work environment is an office environment.
  • The physical demands for this position include light lifting, seeing (with a focus on reading, color distinction, acuity, depth perception, and peripheral vision), sitting less than 50% of the time, standing, talking, turning, and walking.
  • Nights spent away from home traveling are less than 10%.

Lamar is an EOE/AA: Minorities/Females/Disabled/Protected Veterans or any other State or Federally protected characteristic

Disability Self-Identification: When applying for a job with Lamar, you will be asked to voluntarily self-identify whether you have a disability. Please take a moment to watch this video for clarification on why we're asking for this information!

California Residents - Lamar collects personal information in the ordinary course of considering job applicants. This information may include, for example, name, address, phone number and other contact information, employment history and reference contact information, and any other information provided by an applicant to Lamar.  By submitting an application, you consent to the use or sharing of this personal information solely for the purpose of consideration for employment by Lamar.  Lamar will not sell this information.


Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

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  • Job Reference: 701240552-2
  • Date Posted: 1 September 2022
  • Location: ALLENTOWN, Pennsylvania
  • Salary: On Application
  • Sector: Administration
  • Job Type: Permanent